If you’re like me and wanted to go the proper route before starting your business, you will have created a Business Plan. This is a large document, about 20 to 30 pages, full of information about your business. I included things such as: product description, business goals, target markets, competition and financial outlook. A number of things ended up working out differently than my ideals in my business plan. Here’s a list of things that changed and the new ways I’ve begun thinking about them: