Here is the key to understanding women. The answer you’ve been looking for.

In this post, I’m going to dissect a report from Nielsen, released in 2023. The report is titled:

With almost 1 million video choices, women 18-34 turn to classic TV

Here is the link, if you want to read it yourself: https://www.nielsen.com/insights/2023/with-almost-1-million-video-choices-women-18-34-turn-to-classic-tv/

The report breaks down women’s streaming viewing habits, according to their in-house research. The results were mostly predictable, with a few surprises. Some of the answers require a bit of explanation.